|July 29, 2019|
|Zonnebloem, Cape Town|
|4 Stirling Street|
e.tv is the first and only privately-owned free-to-air television station in South Africa. It is the fifth terrestrial television channel in the country, following three channels that are operated by the state-owned South African Broadcasting Corporation (that is SABC 1, SABC 2 and SABC 3) and the privately-owned subscription-funded M-Net.
In early days e.tv had a strong focus on local content. Many of e.TV’s shows received high ratings, beating those of the SABC.
Backstage, set in an arts college in Cape Town, started off on a high note when it first aired in 2000, but things soured when e.tv had a dispute with the production company, and several popular cast members left the show. Because of low ratings to other shows in its time slot, Backstage was canceled as of the end of June 2007. Backstage has since been replaced by “Rhythm City” which is set in the South African music industry.
Scandal!, set in a mass media company in Johannesburg, experienced increased ratings after its timeslot was changed from 8pm to 7.30pm. In its previous timeslot, the soapie clashed with SABC 1’s established soapie Generations. In 2015 the channel introduced new dramas such as Ashes to Ashes, Matatiele, Umlilo, Z’bondiwe, Gold Diggers, Traffic, Broken Vows and eKasi: Our Stories, Imbewu: The Seed and Isipho, reality shows like Blame it on Fame, Rolling With, Katch it with Kanyi, Coke Studio Africa, Step Up or Step Out, Reality Check and
Superdance South Africa.